Google launches anti-misinformation campaign in India .

• False information has been blamed for inciting violence
• 'Pre-bunking' videos aim to stop misinformation spreading
• India trial follows studies in parts of Europe

 LONDON, Dec 6 (Reuters) - Google's (GOOGL.O) Jigsaw subsidiary is launching a new anti-misinformation project in India, aimed at preventing misleading information that has been blamed for inciting violence, a top executive said.

The initiative will use "prebunking" videos – designed to counter false claims before they become widespread – circulated on the company's YouTube platform and other social media sites.

Google's efforts to challenge the spread of misinformation mark a contrast with rival Twitter which is cutting its trust and safety teams, despite new owner Elon Musk saying it will not become a "free-for-all hellscape".

 

Google's Jigsaw subsidiary is launching a ne ..

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